Ageing – it’s an inevitable reality, with many women and men alike trying to slow down the effects to enable a youthful glow to shine through. According to statistics from Roy Morgan published last year, more than 2.1 million millennial women in Australia (69 per cent) use skincare products and buy some type of skincare product in an average of six months, while over one million millennial men (34 per cent) use and buy skincare products – a number higher than ever before. As the market continues to grow, it only proves the age-old desire to remain youthful as long as possible.
But what if investing in an expensive 10-step skincare routine, or watching what you put in your body, is not the only thing you can do to keep fresh-faced?
On average, adults spend about six to seven hours sleeping at night. What if we told you that you could spend this time preventing, or at least minimising, wrinkles on your face?
Well you can, with a silk pillowcase.
When people think of wrinkles, certainly the first thing that comes to mind is lines of facial expression, but sleep wrinkles can develop in response to distortion created when the face is pressed against a surface while sleeping.
During your slumber, particularly if you’re like me and curl yourself up into the fetal position or starfish on your belly – this could be the perfect solution for you.
A study published in The Aesthetic Society’s Aesthetic Surgery Journal said compression, shear and stress forces result in facial distortion in side or stomach sleeping positions. Sleep Wrinkles: Facial Aging and Facial Distortion During Sleep reports wrinkles can become permanent with time and repetition. In a young face, the sleep wrinkles disappear when you wake up, but the rate and severity of the wrinkling varies as skin ages.
When you think about it, all the rolling around while you’re sleeping and the tugging on your skin is definitely not ideal when preventing sleep wrinkles, or any wrinkles for that matter. However, with a silk pillowcase, the skin glides over the surface with no tugging whatsoever. This results in a reduction of crease lines and marks on your face. Thinking in the long term, changing your pillowcase is an easy fix in promoting fewer wrinkles. As an alternative to the usual cotton bedding, silk is absolutely luxurious and beneficial.
They don’t call it beauty sleep for no reason!
Check out Masqe’s brand new range of silk pillowcases, designed to keep your wrinkles at bay while providing a snooze to remember.